Maria Amélia Carvalho holds a Ph.D. in Business and Management Studies, specializing in Marketing and Strategy, from the Faculty of Economics (FEP), University of Porto (2017). She also holds a Master’s in Urban Economics and Management (2012) and a Bachelor’s in Economics (2010), both from the same institution. Currently, she is an Invited Adjunct Professor at ISCAP Polytechnic Institute of Porto and a member of the CEOS.PP research center. She has published in journals like the Journal of Marketing Theory and Practice and Journal of Hospitality and Tourism Insights, among others. She has edited academic books indexed in SCOPUS and serves as a referee for several academic journals.