Maria Antónia Gonçalves Rodrigues has a PhD in Communication/Marketing from the University of Vigo a Master’s Degree in Marketing from the University of Porto, and two Bachelor Degrees, one in Marketing and one in International Trade, both from Business School (ISCAP) of the Polytechnic of Porto. She is a Senior Lecturer at ISCAP, where she is also a member of the Scientific and Consulting Boards, and the Director of the Bachelor Degree in Marketing. She has published several papers and 3 books indexed in SCOPUS and WoS. She has received two awards, and works in Social Sciences with an emphasis on business, services, consumer behavior, and Marketing. Additionally, she has supervised several MSc dissertations, and organizes and participates in several scientific events, seminars, and workshops.